When Noah Lyles was negotiating an Adidas contract extension last year, the company, he says, threw him what it thought was a bone. Adidas invited him to the shoe-release event for Anthony Edwards, the rising Minnesota Timberwolves star who’s got plenty of talent but, unlike Lyles, isn’t a six-time world champ. “You want to do what?” says Lyles. “You want to invite me to [an event for] a man who has not even been to an NBA Finals? In a sport that you don’t even care about? And you’re giving him a shoe? No disrespect: the man is an amazing athlete. He is having a heck of a year. I love that they saw the insight to give him a shoe, because they saw that he was going to be big. All I’m asking is, ‘How could you not see that for me?’” (Adidas declined to comment; in February, Lyles signed a new deal with the company, reportedly the most lucrative track-and-field contract in the post-Bolt era.)